Here comes the time when every business owner must learn about digital marketing, from multi-billion companies to small companies. This is related to the fact that the majority of the world are connected to the internet and depend on their daily basis on gadgets like PC and smartphones. This fact brings out the reality that everything we do such as working and earning money depends on the Internet.
Every kind of marketing strategy that uses electronic devices and internet hereinafter referred to as digital marketing. All digital strategies and marketing channel that is serving the purpose to stay connected to the consumer is the other definition of digital marketing. Digital marketing refers to promotion through social media marketing, website, email marketing, PPC advertisement, and SEO.
Digital Marketing Basics
The business owner does have to follow the growth of technology. One thing that we can see from the development of technology is widely open internet access. Using the internet to reach people in helping us in business is digital marketing. Here are some kinds of digital marketing basics that you need to know.
Search Engine Optimization or famous with SEO is a way to optimizing the website by giving easy access in search engine. Search result in Google is the main traffic source in almost every website. People can easily find your website in Google search result by using this SEO technique. There are two types of SEO, they are On-Page SEO and Off-Page SEO. There is no instant result that we can see, so we have to be patient in applying this technique.
- Content Marketing
Content marketing is a marketing technique that is related to the making dan relevant content distribution which is important to attract an audience with the purpose to converse the audience or visitor to the consumer. Those contents that are distributed in content marketing are particularly discussed about the relevant product.
Content marketing must be relevant to your business. You also have to make sure that your content marketing gives important information to the audiences. You must prioritize the content topics that are important for the audiences to know. You also have to be consistent posting relevant contents in your website.
- Social Media Marketing
Social media marketing is an activity to advertise products or services in a social media platform using specific strategies. Those strategies are the most crucial thing in social media marketing. You can just make a business account and make whatever contents in your social media. You have to do some research to decide which social media platform that is suitable for your business and set the purpose and distinct matrix to measure the result of your social media marketing.
- Pay Per Click (PPC)
Pay per click approach is an internet marketing model where the advertisement owner needs to pay for the advertisement every click by the visitor. This kind of advertising system is often used by Google, Instagram, and Facebook. This system is very suitable to be applied to the majority of the internet. This system is effective, efficient and cheaper than a conventional advertisement.
- Affiliate Marketing
The affiliate marketing program is used by so many companies with the national or multinational level. E-bay, Rakuten, and Amazon are just several companies that provide an affiliation program. Affiliate marketing program offers the regular customer to promote your products to their friends and followers in social media that will extend your target customer.
- Email Marketing
Email marketing is a commercial letter delivery like newsletter and email promotion. Email becomes one of the effective platforms to share advertisement since 1978. Most of the customer are willing to subscribe to the newsletter from websites if there is an offer. The newsletter usually offers a coupon, voucher or special discount. This promotion strategy often brings more potential customers to do online shopping or just come to the store bringing the coupon from the newsletter.
- Google Business
Google business is a feature for a business owner that provides the access to the customers to get complete information about the business, from the name of the business, the company address, company contacts, email address and even operational hours are provided in Google Business.