In a world where the cycle of a business is very competitive and wild, makes the micro and local business face the difficulties to adapt and compete. This may be caused by the numbers of competitors like multinational companies with multi-billion deals. Yet it is not the end for minor companies to attract consumers and get some profits from Content Marketing.
Content marketing is a marketing strategy where we plan, produce and distribute a content that is attractive and hit the zero in on, this will bring the target to be new consumer and understand more about your business. This will broaden your business opportunity and build your reputation amongst the companies.
Content Marketing Advantages
- Increase Direct Traffic to your Site
Content Marketing will increase the direct traffic to your site when a potential consumer brings several issues ore needs and tries to solve it. If your site provides information, manuals or even entertainment related to the needs of the consumers, consumers will be excited to visit your site. Your site will be known amongst the consumers if you can fill their needs. In fact, custom contents bring 68%, internet consumers.
- Increase Brand Awareness
Posting new and unique contents and do not forget to promoting them in social media consistently will create a bigger opportunity for new audiences and consumers. Moreover, consumers will spread out your business and contents to their friends or followers if they are amused by your contents. This will extend your target consumers and make your brand site known.
- Increase Leads and Selling
The opportunity to converse visitor of your site to ‘leads’ and ‘consumer’ will be increased if the visitors of your site that read or see the content is also increased. Even for a small business, some people depend on website content to help them decide when they are about to buy something. People are trying to know more about the advantages or the disadvantages of a product before buying it. We can use this opportunity to create relevant content with the company products or services.
- Increase Engagement
The advantage of creating an attractive content is getting positive feedback and review from the consumer. This will open the chance for you to interact with your consumer directly. An interactive website attracts more visitor or consumer and makes the prosperous for your business. Beside the audiences, you will also get involved in the circle of business leaders that will allow you to get easy of access for new information that may help you to create better content in the future.
- Lower Cost
Content Marketing is very suitable for a micro or local business since it is cheaper than conventional marketing. Moreover, you can save your budget if you can make your content. Some startup companies that use content marketing spend only half of the budget that the conventional companies in common. You can advertise your products and contents through your social media like Instagram, Twitter, Facebook, YouTube, etc.